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BNI provides a positive, supportive, and structured environment for the development and exchange of quality business referrals. It does so by helping you build personal relationships with dozens of other qualified business professionals.

Last year, members of BNI passed millions of referrals that generated billions of dollars of business for each other.  Belonging to BNI is like having dozens of salespeople representing your business, and in return you are representing their businesses. What goes around comes around. If I help you, you'll help me and we will both benefit as a result.

Networking requires commitment. The most successful chapters of BNI are comprised of participants who are sincerely committed to helping one another through networking. They are a team. As a participant in BNI, you are responsible for complying with the policies and guidelines of the organization.

What You Should Know

  • Weekly meetings last for 90 minutes. Members need to arrive on time and stay for the entire meeting.
  • Only one person from each professional specialty is accepted into a chapter of BNI.
  • All participants must represent their primary occupation.
  • Attendance is critical. If you cannot attend a meeting, you may send a substitute.

Membership Investment

There is an initial application fee, annual membership dues, and chapters may have a venue fee. Please see the chapter Secretary/Treasurer for exact information. When you apply to participate in BNI your application will be reviewed by the chapter's Membership Committee and you will be notified of the status before the next meeting.


  • Increased exposure to many other business professionals
  • Substantially increase business through referrals
  • Learn to effectively talk about your business
  • Sharpen your presentation skills
  • Participation in up to 52 networking meetings per year
  • New Member Packet: Business card book, name badge holder, orientation CD, BNI pin
  • SuccessNet newsletters with educational material on networking, public speaking, and business
  • Member Success Program workshop
  • Advanced Education Series workshops
  • Leadership Team Training
  • Participation in business tradeshows
  • Participation in local conferences
  • And much, much more!

Paul CampbellThank You BNI…

I started my business in May 2000 and joined BNI in April 2001.  Being honest, I struggled in those first 11 months; sales were generated mainly via telemarketing, which I found soul destroying. I went into business to do a great job AND earn lots of money. I had nailed the former, however not the latter.

I was invited to my first BNI meeting by a client who asked me to, “Come networking with me at 7am!”  I had never even heard of networking and to me 7am seemed like a ridiculous time to meet! Anyway, I went to the meeting and was told it was a BNI core group that was getting ready for launch.

I was reluctant to join at first, primarily due to the fact I had no money, and I mean no money. How bad was it? I was living off numerous credit cards and juggling balances, a crazy situation really, so when I was asked for my 16 digit number, I had no idea which one to put down. I didn’t join that week, however I saw the potential BNI could offer to my business. I returned the next week armed with a credit card with just enough reserve on it to pay the fees. 

I was 25 when I first joined and to me, all the other members seemed a lot more mature and knowledgeable. To say I was intimidated is an understatement. Addressing the group about my business in my first 60 seconds was terrible. I hid behind a sheet of A4 and shook like a leaf. My first 10 minutes (which I tried desperately to avoid) was just as terrible.  I was a nervous public speaker, however fourteen years later and thanks to BNI I think I’m now actually quite good. Put it this way, I run BNI trainings with over 100 people in the audience and have been Chapter Director on numerous occasions.  What a great by-product of my membership. Thank you BNI.

BNI has also helped me mix with a variety of people at all different business levels. I’m from a working class background and I didn’t know business people growing up, I knew people who worked in factories, steel works and the mines. In the first few weeks it was strange to see people in suits, some driving BMW’s and Jaguars, all this was new to me. BNI is a ‘good leveller’; a solicitor who studied at the best university in the country, is a peer and will treat you as such.  I now mix in different circles. Why is this important? Well it opens doors. Doors that would have always been closed to me. Thanks BNI.

Now look at the team here at Effective Group.  We have nine team members, seven of which I met through BNI.  Its little things like that you forget, but BNI has allowed me to build a fantastic, stable team. Thank you BNI.

And then there’s the money.  When I joined BNI I was living off credit cards and running my business from my Mum and Dad’s house.  I have just had a referral to offer our SEO services to 70 franchisees across the country, which is a great potential earner. We now have a team of nine, two offices and turnover well into six figures per year, 80% of which is due to BNI. Thank you BNI.

Paul Campbell - Pioneers BNI (Leeds)
Effective Group

Effective Group

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